Ethnic Print Media Group has finalized the results of its second nationwide Hispanic newspaper readership study. The survey revealed key socioeconomic factors among Hispanic newspaper readers that will prove invaluable when planning Hispanic print media advertising campaigns.  

Of the 12,887 readers surveyed, 78 percent frequently purchase products or services seen advertised in their preferred Hispanic publication.  Additionally, 71 percent of respondents said they always read newspaper inserts intended to advertise specials and sales when they are included in their local Hispanic newspaper.  The studies compelling results underscore the highly influential nature of these specialized media outlets.  

“At EPMG we are proud to be the industry leader in investing our time and resources into annual national Hispanic readership studies.  We embarked on this mission three years ago when it was apparent that the industry was in critical need of quality readership data,” said Trevor Hansen, president Ethnic Print Media Group. “We know Hispanic newspapers are a trusted, efficient and relevant media vehicle for increasing consumer brand awareness. By conducting this study we can further illustrate to our clients and advertisers the strength of utilizing Hispanic newspapers to reach this target audience.” 

With readers surveyed from more than 100 Hispanic newspapers nationwide, data can be analyzed from both macro and micro levels.  Results can be evaluated by publication, region, state or nationally. Additional findings include grocery store spending behavior, coupon usage, product purchasing influencers, banking characteristics and preferences, and vehicle purchasing habits.  

The survey polled adults age 18 and over who had read two of the past four issues of their local Hispanic newspaper.