In an effort to support Black History Awareness Month, Ethnic Print Media Group has developed a Black newspaper outreach program offering clients and advertisers the opportunity to deliver their message directly into the heart of the African American community through their most trusted sources of news and information. Participating publications include 40 Black newspapers in the top 20 markets across the United States, with a reach of more than 6 million.

“This is a great opportunity for Corporate America to reach the $571 billion buying power of Back America through their gateway media, while honoring the rich heritage and role Blacks have played in American history,” said Robert Bush, vice president of multicultural advertising, Ethnic Print Media Group.

EPMG represents a network of more than 300 black newspapers nationwide and remains dedicated to providing advertisers access to these valuable publications. EPMG knows these outlets provide a reliable voice for their readers. According to a recent EPMG study, 72 percent of the readers of Black newspapers frequently purchase products or services from advertisements seen in their preferred publications.