October 23, 2006
Media Intelligence and Market Intelligence Join Forces
Ethnic Print Media Group and Geoscape International form strategic partnership
“Geoscape International’s high-level market intelligence complements our vast database of cultural knowledge. When aligned we can provide our clients with 360 degree media and market intelligence,” said Trevor Hansen, senior vice president Ethnic Print Media Group. “We are proud to be able to incorporate the power of Geoscape into our media presentations and market analysis.”
Geoscape International provides market intelligence through a variety of databases, information systems and analytic services that enhance marketing, media and distribution decisions. By focusing on the growing diversity in America, Geoscape International helps clients identify opportunities for multi-cultural and multi-national business growth.
“At Geoscape International we transform market intelligence into intelligent marketing programs,” said César M. Melgoza, president and CEO Geoscape International. “We are excited to be able to elevate our offerings by including a wide variety of Hispanic and Black newspapers that have gone through Ethnic Print Media Group’s quality controlled validation process. Featuring Ethnic Print Media Group’s extensive media information in our Geoscape® Intelligence System means providing advertisers rapid access to reliable, accurate data that can fuel their media plans.”
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